Are dating apps dead?

April 10, 2025
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According to Ofcom’s annual Online Nation review, Tinder has lost 600,000 users, Hinge 131,000, Bumble 368,000, and Grindr 11,000 all in the UK.

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"According to Ofcom’s annual Online Nation review, 'Tinder has lost 600,000 users, Hinge 131,000, Bumble 368,000, and Grindr 11,000 all in the UK'. Going by the successes of my friends, I would estimate that about 20 of the 1.1 million users who deleted the app were because they’d found someone on it. The rest have just given up on the apps altogether.“

13th November 2024 Charlie Gowans-Eglinton The Times

This really made me think and is what triggered me to come up with the concept of Not a Date. I have a lot of single friends, I suppose I am at that age where second (or even third) time around is the norm either by divorce or tragically widowed, and so the topic of dating is discussed as regularly as menopause in my circles!

Seeing most of my single friends (male and female) go from some hope to no hope, telling me stories that range from us falling about with laughter to genuine recoil about their experiences with dating apps, online sites, no-shows, ghosting and complete incompatibility with physical dates is painful, to say the least. This made me want to help.

I feel that the dating scene is crying out for something different. Reading report after report about online safety - or the lack of it and listening to the fact that even millennials and Gen Z want to go back to old-fashioned and more traditional ways of ACTUALLY meeting people in a face-to-face way made me question and look what solutions are out there - and it's not pretty.

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I have spent my working life putting people together through events and building communities with everything from networking groups to a private members’ club; imagine if I could go one step further and fulfil what we all want in life:

  • To be part of something
  • To have a great group of supportive friends
  • A good social circle
  • To find 'the one'

Now, for those of you who remember Cilla Black’s Blind Date program filling our screens on ITV each Saturday night, I am not getting my wedding fascinator ready just yet - but watch this space!

If you are ready to try something genuinely different check out NOT A DATE.